2S2B Vision

2S2B itself stands for the Self–Service Beer Bar. The 2S2B Trade Mark represents the Information and Control System for self-service beer bars.

Simultaneously, 2S2B expresses the business strategy of this product.

The owner of the 2S2B Trade Mark is the company MCAT AUTOMATION s.r.o., located in Pilsen, Czech Republic . They are developing, producing and distributing this 2S2B information technology. MCAT is the only owner of 2S2B IT.

Combining the 2S2B IT with the adequate beer equipment (self-service beer dispensers, pipes, tanks, etc.), the unique product in the beer market comes into existence. Customers can tap their own beer and are supported by other automatic functions like meal selection from the table, animations, etc. Further, people can be connected with other 2S2B bars worldwide.

Nowadays, 2S2B represents the innovation in the beer market and the entertainment area. Investors are interested in this product. They prefer to be part of the chain to the solitude. Actually, the sole 2S2B is loosing one of the main advantages of 2S2B IT which is the possibility to be globally connected with the world. But everybody has his own choice in the world market.

From the marketing point of view, 2S2B body has the following main functions:

• Development, production and installation of 2S2B.
• Taylor made modifications of 2S2B.
• 2S2B Upgrades.
• Customer care, Services and Hotline.
• Creating the global chain of 2S2Bs. The structure is as follows:
  
  • The local bars create the national chain (s) in the individual countries. The franchising concept is the most common but sole chain investors are also possible.
  • (National) chains are bound via 2S2B global chain.
• 2S2B Data Base Management.
• Strategy of global 2S2B development.

Note: At present, the largest existing chain with 2S2B IT is the franchising chain The PUB - The Pilsner Unique Bar in the Czech Republic.

Based on the positive response from the market, 2S2B Trade Mark is registered in the following countries of the world:

• European Union (27 countries)

• Ukraine
• United States of America
• Russia